FOOD JUSTICE NOW
Protect Immigrant workers. Protect the Planet
directed by Jarrod Cann
CLIENTS: Ekō + Friends of the Earth
In this campaign video, we document a powerful campaign centered around the human and environmental costs of corporate agriculture. The film takes you inside the high-stakes showdown at a Kroger Annual Shareholder Meeting, where activists, beekeepers, and farmworker advocates stand in solidarity with the immigrant laborers who are the foundation of our food system.
For years, these workers—often immigrants—have been exposed to dangerous pesticides linked to severe birth defects and other devastating health issues. The film highlights a clear path forward: urging Kroger to join the Fair Food Program, a proven model of worker-driven social responsibility that offers a verifiable solution to protect both human health and the environment. This is a story of solidarity, revealing how the fight for fair wages and safe working conditions is inextricably linked to the health and dignity of the immigrant communities who feed us all.
Food Justice Now documents a grassroots campaign in support of immigrant workers and the fight to protect the environment. Filmed outside Kroger’s annual shareholder meeting, the video lifts up the voices of community leaders and organizers calling out one of the largest grocery corporations in the United States. Their demand is simple but urgent: respect for the people who grow, harvest, and distribute our food, and accountability for the corporations profiting from their labor while polluting the planet.
Immigrant workers form the backbone of the U.S. food system, from fields and farms to warehouses and kitchens. Yet they are often denied basic labor protections, exposed to unsafe conditions, and targeted by exploitative practices. Many face the constant threat of deportation or retaliation when they organize for better pay and dignity. Food Justice Now situates their fight as central to the broader struggle for human rights—arguing that without justice for workers, there can be no justice in the food system.
The campaign also highlights the connection between workers’ rights and environmental survival. Industrial agriculture and corporate supply chains are major drivers of climate catastrophe, while the people most affected are those least responsible: low-income communities, migrants, and communities of color. By taking protest directly to Kroger’s shareholders, the campaign underscores the need to hold corporations accountable for both labor exploitation and ecological destruction.
At its core, Food Justice Now is not just documentation of a protest, but a call to action. It asks audiences to recognize the interconnectedness of workers’ rights, immigrant justice, and climate justice—and to join in building a food system rooted in dignity, sustainability, and community power.